Many cooperates are taking over athletics events viewership in mad athletics region of North Rift, taking each gathering with concern to sell their services to the people.
On Sunday, it was a big harvest for top Kenyan cooperates after they convened in various social joints where majority of fans, family members of friends of runners competing at the Berlin Marathon where reigning Olympic marathon champion Eliud Kipchoge broke the world marathon record to 2:01.40 while Gladys Cherono won her third title with a course record.
Top cooperates in action, facilitating fans to watch the event free were led by Kenya Revenue Authority (KRA), Bank of Africa, LG, Fly Tri Star and Anti Doping agency of Kenya (ADAK) who were based in Iten’s Keellu Resort while Isuzu was based in Eldret’s Clique Hotel where athletes from Global Sports Communication together with Kipchoge family members enjoyed free live viewing sponsorship deal.
With Kipchoge, being the Isuzu ambassador, he was awarded the brand new Isuzu D-Max as a promise they made for him to break the world.
KRA’s deputy Commissioner for North Rift Kevin Safari said their main purpose is to educate athletes on double taxation and the way Personal Identification Numbers (PIN).
“Our has been mate since we began sponsoring such events. It is very ideal to make athletes understand the double taxation system. Without getting proper information, an athlete may end up losing what he has worked for for a long time, which we don’t want to,” said Safari.
According to Safari, there have been complaints by athletes on double taxation and through such events, they pass the message in a proper manner.
“When we are here, we pass the message one on one with an athlete, asking and answering immediately to satisfy their needs,” added Safari.
Adak, which is mandated to educate, sensitize and inform athletes on anti dopin
g rules and regulations, said they have done what is required by them and they will continue advocating for clean sports with their motto Stay Clean win right.
But Bank of Africa, LG group and Fly Tri Star were on business, making good tidings from athletes and fans at the venues.
Jimmy Wanjohi, the head of Marketing at Bank of Africa said for the last five years, after coming up with the idea, their business has grown and opening more athletes accounts.
“Our mandate is meet the athletes who have flown the Kenyan flag high. Since we began this viewership programme, the athletes accounts have gone up by 30%,” said Wanjohi.