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Betway partner with sports journalists ahead of sports day

Members of the Sports Journalists Association of Kenya (SJAK) are set to enjoy an early Christmas at a tournament organized by international sports betting provider, Betway.

The one-day inter-media tournament the Kasarani stadium on 14 December will see journalists from sixteen of the largest publications in Kenya compete across five events including sprints, five-a-side football, tug of war, and egg and sack races.

According to competition rules proposed by SJAK, each publication will enter a maximum of ten participants. The tournament is open to all journalists from sports, business, political and feature desks, with an emphasis on gender representation.

The ten participants from each publication will compete in all five events. Following each event, podium finishers will be awarded prizes. Additionally, top performers in each event will earn points for their respective publications. At the end of the tournament, the points will be tallied to decide the overall winner.

The event is set to mark the end of the calendar year and celebrate the media’s contribution to sport in Kenya. It is hoped that the event and future events like it will help develop and foster collaboration and cooperation in the industry.

‘’We are proud to be associated with the sports journalists through this sponsorship. You have done a tremendous job in your responsibility to tell the story, not only those that touched on our brand but many that have gone to shape the narrative of what sports represents in our country,’’ said the Betway Country Manager for Kenya, Leon Kiptum. “I thank Betway for coming on board, this is a sign that they appreciate sports journalists and what they do. We look forward to having a great and fun day. We are hopeful we will have more engagements with Betway,” said SJAK President, Chris Mbaisi

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