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Multichoice pump 1.5m into Soya

MultiChoice Kenya today announced a Sh1.5 million boost tomorrow’s sponsorship of Sports Personality of the Year Awards (SOYA).

“As a purpose-led company that is committed to enriching lives by inspiring passion, lifestyle and greatness, MultiChoice Kenya is pleased to be associated with the sports fraternity in celebrating Kenya’s greatest in sports,” said MultiChoice Corporate Affairs Manager, Phillip Wahome.

“MultiChoice has been at the forefront of promoting sports and its leading personalities in Kenya on its highly-acclaimed platforms on DStv and GOtv where strong sports viewership continues to grow year-on-year.” noted Wahome.

Head of Operations Hillary Itela assured the event organizers of MultiChoice’s commitment to promoting sports.

“We have been steadfast in our support for SOYA. We appreciate our athletes’successful contribution in flying the Kenya flag locally and internationally. Our business has grown hand-in-hand with local economies by forging long-term partnerships with governments, national broadcasters and entrepreneurs,” Itela observed. 

DStv and GOtv through their various partnerships over the years have greatly contributed to the promotion of Kenya’s sports as well as profiling sporting prowess across the world.

Through extensive countrywide coverage via DStv and GOtv, both brands ensure that Kenya is sufficiently entertained as well as adequately informed.

According to SOYA Panel of Judges Chairman, Bismarck Mutai, this year’s event is expected to attract a galaxy of stars.

Nigeria footballing legend, Victor Ikpeba, Sports Cabinet Secretary Amina Mohamed and  Mombasa governor, Hassan Joho will grace the ocassion.

MultiChoice Kenya is at the forefront of championing the rapid change in the entertainment industry. “We want to use our influence and resources to play a positive role in Africa, helping to grow Africa’s people and creative industries into vibrant, economic powerhouses,” said Phillip.

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