World marathon record holder Brigid Kosgei and world marathon champion Ruth Chepng’etich have been accorded a five day tour of tourism by Kenya Tourism Board (KTB).
Today, KTB CEO Betty Radier said the they have a long term collaboration with athletes to position Kenya on top of mind among visitors and investors into the country.
“Even at these times of less travel globally as a result of covid-19 pandemic, Kenya continues to be top of mind among travellers and investors alike because of our athletes who excel in international competitions,” said Radier.
Kosgei and Chepngetich have been accorded a five-day tour of tourism attractions in Laikipia, Samburu and Lamu.
“As the body mandated with the task of marketing Kenya’s tourism products and experiences, we recognize the huge profile that our athletic stars occupy on the world stage. We believe that it is time to involve our athletes in making a pitch for the country as the best destination for investments and tourism.” Said Radier.
“This year has been really difficult for everyone be it in sports or business due to the Covid-19 pandemic. Many local and international events had to be cancelled, which deprived them of the opportunity to do what they do best. Nonetheless, and thankfully the London Marathon took place, and we were well represented as usual. For that, we remain grateful for our sportsmen and women,” she added.
The annual London Marathon is part of the Marathon Majors that have over the years played a key role in profiling Kenya as the home of champions. Kenyan marathoners have dominated the competition over the past decade with Eliud Kipchoge winning the competition on four occasions including the 2018 and 2019 editions.