Coca-Cola has announced a 17% price reduction on its popular 500ml glass bottle in Nyanza and Western as part of a new regional campaign dubbed \u2018Shika Mzito\u2019.<\/p>\n\n\n\n
Consumers in the region can now enjoy their favorite Coke, Fanta or Sprite for just Sh 50 down from Sh60 in celebration of the community\u2019s hard work, resilience and vibrant spirit.<\/p>\n\n\n\n
The three-month campaign will roll out across ten counties: Kisumu, Homa Bay, Migori, Siaya, Kisii, Nyamira, Kakamega, Bungoma, Vihiga and Busia.<\/p>\n\n\n\n
It honors the region\u2019s deep sense of community connections by making their favorite pack affordable and available to be enjoyed by all during this campaign.<\/p>\n\n\n\n
\u201cNyanza and Western are known for their strong community bonds, Coca-Cola\u2019s Iconic 500ML pack has always been a part of these connections,\u201d said Weslene Orwoba, Senior Marketing Manager, Coca-Cola Kenya.<\/p>\n\n\n\n
\u201cWhether it\u2019s after a long day in farms, during a break, or while cheering on a favorite football team, these are moments that bring people together and nothing complements them better than an ice-cold Coke.<\/p>\n\n\n\n
\u2018Shika Mzito\u2019 is our way of celebrating those moments and making them even more enjoyable with affordable refreshment,\u201d<\/p>\n\n\n\n
Popularly known as \u2018madiaba\u2019, the 500ml bottle is being positioned as a symbol of pride and recognition an everyday reward for the region\u2019s unsung heroes: farmers, fishermen, football fans, boda boda riders, teachers, artisans, and many others who uplift their communities in meaningful ways.<\/p>\n\n\n\n
Coca-Cola has long been part of the region\u2019s vibrant football culture and community celebrations, in a place proud to be home to legendary teams like Gor Mahia, AFC Leopards, Kakamega Homeboyz, Shabana FC and many more.<\/p>\n\n\n\n
\u201cCommunity is everything in Nyanza and Western regions; and celebrations big or small are part of the culture.<\/p>\n\n\n\n
\u2018Shika Mzito\u2019 is our way of joining in those moments and creating even more reasons to come together,\u201d added Ms. Orwoba.<\/p>\n\n\n\n
With this price reduction, Coca-Cola is not just offering value, it’s reaffirming its commitment to the traditions, passions and values that define Nyanza and Western Kenya.<\/p>\n","protected":false},"excerpt":{"rendered":"
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