Shujaa has been appointed as the brand ambassador to promote Kenya across the world with a deal lasting for eight months.
Kenya Rugby Union (KRU), which lost shirt sponsors following the withdrawal by Sportpesa, Brand Kenya has made it good for Shujaa, the Kenya Rugby-7-aside as they head for the final legs of HSBC IRB Sevens series to be staged in London and Paris.
Brand Kenya Board Direct Chris Diaz said,” This partnership will provide Brand Kenya with the platform to engage both the local and international community with positive messaging about Kenya,” he said.
“Having Shujaa as part of the country’s global ambassadors will enable the board to activate a local and global campaign, given that rugby remains one of the biggest social events in the world,” he added.
Kenya Rugby Union (KRU) boss Richard Omwela welcomed the new partners especially after calling on the Government to fulfill their pledge of remitting funds to the team after Deputy President William Ruto said the State will set aside Sh500mn to support the teams.
“We thank brand Kenya for coming through at a very difficult time. We are happy that rugby plays a significant part in promoting Kenya as a destination,” the KRU Chairman noted.
The global ambassadorship program will run for one year meaning it will cover next season’s Dubai, Cape Town, Hamilton and Sydney 7s legs.
The undisclosed deal also covers all Kenya Rugby Union teams, seeing the squads wear shirts bearing ‘Make it Kenya’ on the front-side
Additional information Capital fm