Azam TV have signed a deal with Football Kenya Federation to broadcast the Kenya Premier league for USD1 million (about Sh145m) in the first season, with an increment of 10 per cent annually.
The federation and the broadcaster signed a seven year deal with Tanzania’s Azam Media Limited, who now becomes the new official broadcast partner.
Under the deal, Azam Media will air four matches in every round on their Pay TV and Digital platforms.
Azam’s Chief Operating Officer (COO) Yahya Mohamed reiterated the company’s commitment to delivering unparalleled viewing experiences to audiences in Kenya and across the region.
“Football has an incredible ability to inspire generations and unite the world. Through this partnership, we are not just broadcasting matches, we are sharing stories of dedication and belief in Kenyan football,” Yahya said.
“This collaboration between Azam Media Limited and the FKF is a testament to our shared commitment to nurturing talent, fostering unity, and creating memorable experiences for football fans across the region.”
FKF President Nick Mwendwa expressed his gratitude to Azam Media for dedicating resources towards the development of the league and Kenyan football at large.
“We thank Azam Media for agreeing to partner with us. This partnership will go a long way in improving the visibility of the league and in the long run, making our league even more competitive,” Mwendwa said.
“As a federation, we remain committed to the wholesome development of Kenyan football and as such, we shall continue seeking partnerships with like-minded companies with a view of increasing the commercial value of the league.”