World marathon record holder Eliud Kipchoge will lead Kenyan youth in the fight against malaria in the African chanegmakers.
Dubbed ‘Draw the Line Against Malaria’ will join Nigerian Actoress Omotola Jalade, the Springboks Siya Kolisi, Sherrie Silver and South African explorer Saray Khumalo for the campaign.
The zero malaria campaignreflects the energy, talent, and cultural influence emanating from the African continent with references to art, fashion, music, sport, and entertainment.
“I believe in the power of human potential and our ability to change the world, because no human is limited. Malaria has no place in our lives today. This disease has stolen from us for too long, stopping people from working and children from going to school,” Kipchoge said.
The goal of the Kenyan national malaria strategy is to reduce malaria incidence and deaths by at least 75 per cent of the 2016 levels by 2023. The campaign launches against the backdrop of the Covid-19 pandemic.