World marathon record holder Eliud Kipchoge is the new brand ambassador for the Mozilla Africa Mradi Program by the global technology giant, Mozilla Corporation.
The double Olympic marathon champion signed a deal with Mozilla Africa Mradi and The Eliud Kipchoge Foundation to promote a culture of reading among Kenyan youth through Pocket.
Kipchoge said: “My foundation works in areas of health, environment and education. We have set-up a library in Nandi County where we have equipped books that our local youth can access.”
“Pocket will be very useful to our local youth in Nandi as they can come and access the internet at the library, download educational materials and access this information when they go back home where they have no internet access,” he added.
Pocket, previously known as Read It Later, is Mozilla’s social bookmarking service for storing, sharing and discovering web bookmarks.
The tool provides offline access to curated and personalised learning materials. This will be useful in areas with limited internet access and in promoting access to educational materials for our youths.
“Mozilla is keen to identify and work with individuals whose values resonate with ours in advancing mutually beneficial programs that supports the needs of communities,” Lindsey O’Brien, chief marketing officer, Mozilla said.