SuperSport and MultiChoice Kenya presented a cheque to sponsor the annual Safaricom Sports Personality of the Year Awards (SOYA Awards) set to be held on 11th January in Fort Jesus, Mombasa.
The pay television presented a cheque worth Ksh 750,000 boost the 2018 SOYA awards today in Nairobi.
GOtv Kenya General Manager Simon Kariithi reassured the event organizers of MultiChoice Kenya’s commitment to promote sports in the country as well as the need to put DStv, GOtv customers at the heart of everything MultiChoice Kenya does.
“SOYA is a strategic fit for both DStv and GOtv brands because the business understands that sports entertainment is a powerful way to tell stories that open our minds, bring people together around shared passions, and connect us to new realities. We are proud to be associated with the leading sport personalities who proudly fly the Kenyan flag high across the world,” said Kariithi.
The cash sponsorship totaling Sh750,000 stems from Sh500,000/- each from both DStv and GOtv brands respectively.
“Over the years, MultiChoice has actively identified, invested in and supported the development of sports initiatives into marketable sports propositions. We have cumulatively invested up to $24.3 Million USD in local content production and licenses – and continue to give as much as possible to promote the local sports sector,” said Kariithi