World marathon record holder Eliud Kipchoge will be competing for the INEOS 1:50.00 Challenge, trying to run less than two hours in marathon.
The event set for United Kingdom next year, Kipchoge announce on Sunday that he will be contesting for the challenge as they INEOS marks its 65th year.
The four time London marathon champion will be competing to achive what Sir Roger Bannister achieved in what many believed to be impossible and ran the world’s first sub-four-minute mile at the Iffley Road track in Oxford.
That historic achievement remains one of the most iconic events in the history of sport.
The Olympic marathon champion came close to making history in his first attempt to go sub-two when he clocked 2:00.25 in a specially created event (not recognised as an official world record) at Monza, Italy in May 2017.
Now, following a historic fourth London Marathon win, the world number one believes he is ready to break the two-hour barrier in the INEOS 1:59 Challenge.
The venue for INEOS 1:59 Challenge is currently being decided, with a number of options that offer a flat looped circuit being investigated for the event which is planned for late September or early October 2020.
A major marketing campaign will publicise the run and live coverage will be broadcast across the world, both on traditional and digital channels.
INEOS 1:59 Challenge is being supported by INEOS, one of the world’s largest manufacturing companies, which also sponsors the children’s running charities, GO Run For Fun and The Daily Mile.