World marathon record holder Brigid Kosgei has landed an ambassadorial position dubbed “It can happen” at the Stanbic Bank of Kenya for two years.
Kosgei, who broke the world world during the 2019 Chicago marathon also won London marathon and will be entitled to drive Stanbic Bank’s new brand positioning and campaign.
During the unveiling ceremony at the Bank’s chief executive officer, Charles Mudiwa, said that they will engage the 2019 and 2020 London Marathon champion in many fields to enhance delivery and performance at their bank.
“Through its women proposition DADA, the bank continues to proactively invest in women and their businesses for a more equitable and progressive society,” explained Mudiwa, adding that through various financial and non-financial offerings, the bank has managed to bring on board over 10,000 women, and the numbers keep growing.
“Brigid is a fitting international athlete and has achieved a great deal at such a young age and is a true reflection of the brand. Her determination and focus portrays the very essence of It Can Be,” said Mudiwa. “It Can Be speaks to the philosophy of who we are and where we are going as a Kenyan Bank.”
Mudiwa said they recognise that we would not be where they are today without the support and trust from their clients and employees. “We are therefore putting their dreams and aspirations at the forefront through this redefined positioning, providing them with experiences, platforms and innovative solutions to unlock great possibilities.“
The 26-year-old Kosgei said that he was humbled by Stanbic Bank’s gesture and vowed to use the opportunity to sensitise the girl-child on the importance of education and sports.
“I dropped out of school since my parents were unable to pay my school fees and that is why I shall endeavor to give my children good education as well as push them into sports,” said Kosgei.
Kosgei broke Paula Radcliffe’s 16-year-old mixed gender marathon world record when she won the 2019 Chicago Marathon in 2:14:04. She also ran the fastest half marathon race clocking 1:04:28 in Newcastle in 2019 but the time wasn’t ratified for a world record since the course isn’t ratified