NTV will be broadcasting the highly anticipated World Under 20 Ath;etics Championships that will be held at the Kasarani stadium.
Today, Nation Media Group (NMG) announced that they have secured the broadcast rights for the Championships set for August 17-22.
According to Daily Nation, the NMG CEO Stephen Gitagama promised to pull all the stops to ensure that the event is professionally covered.
Gitagama singled out the success of last year’s World Athletics Continental Gold Tour leg of Kip Keino Classic and London Marathon that NTV beamed lived.
“I assure Kenyans and the sporting world that we won’t disappoint you. It’s our hope that the youth and the general population will get to enjoy our coverage that will be handled by professionals, ” said Gitagama.
Gitagama said it’s NMG’s dream to have more stars emerge from the championships that will take over from Olympic champions Eliud Kipchoge (marathon), David Rudisha (800m) and Faith Chepng’etich (1,500m)
Gitagama noted that the relationship between the media and sports is symbiotic.
“Sports need audience and reach and that is why it requires the media for reach. Sports is a great entity that holds Kenyans together,” explained Gitagama, who expressed his satisfaction on the ongoing preparations for the world junior event.
Gitagama said hosting the event will be another great opportunity to show the world that Kenya is not only a super power in sports, but also organisation.
Amina noted that the support of Kenyan media has been phenomenal and called for the cementing of the relationship.
“The media has helped position Kenya as a world sporting hub and that is why we have incorporated media personalities in committees organising the Safari Rally, Olympic Games and World Athletics Under-20 Championships,” noted Amina
Amina said President Uhuru Kenyatta and World Athletics Under-20 Championships patron, First Lady Margaret Kenyatta have ensured that the ministry has the resources to host major events in the country.
Rabar said the crowd was the biggest selling point for the World Under-20 Championships
Source: Daily Nation